U.S. ETF Investors at Odds: Chasing Returns or Playing the Long Game?
ETF Investing Tools There's no longer such a thing as "the U.S. ETF Market" as the client use cases and behaviors have diverged significantly. All investors seek positive returns, but their time horizons and strategies are dramatically dif…
Which Financial ETF Is the Better Buy: iShares' European EUFN or ProShares' Leveraged UYG?
Key Points iShares MSCI Europe Financials ETF offers broad exposure to developed European markets at a lower cost than the leveraged ProShares alternative. ProShares - Ultra Financials uses 2x daily leverage, which creates significantly hi…
ETF Odyssey Continues as Issuers Sail Toward Another Record-Breaking Year
Concerned about an AI bubble? Sign up for The Daily Upside for smart and actionable market news, built for investors. The ETF market is looking a lot like showings of Christopher Nolan's The Odyssey: crowded and breaking records. There hav…
As Financials Rally, Is the Steady Vanguard Financials ETF or the Leveraged ProShares Ultra Financials the Better Buy Right Now?
Key Points Vanguard Financials ETF provides broad financial sector exposure for a fraction of the cost of the ProShares fund ProShares - Ultra Financials uses 2x leverage to amplify daily returns, which leads to significantly higher price…
As Financials Rally, Is the Steady Vanguard Financials ETF or the Leveraged ProShares Ultra Financials the Better Buy Right Now?
Choosing between Vanguard Financials ETF (NYSEMKT:VFH) and ProShares - Ultra Financials (NYSEMKT:UYG) involves weighing the benefits of a low-cost, broad-market index fund against a highly volatile leveraged tool designed for short-term tr…
Is a Traditional ETF Like FTXO Better for Profiting With Financials, or Is the Leveraged Fund UYG the Better Bet?
Key Points ProShares Ultra Financials uses leverage to double daily returns, resulting in significantly higher volatility and a unique risk profile compared to First Trust Nasdaq Bank ETF First Trust Nasdaq Bank ETF is more cost-efficient…
KBWB vs. UYG: Which Financials ETF Is the Better Buy for Investors?
Investors choosing between the Invesco KBW Bank ETF (NASDAQ:KBWB) and ProShares Ultra Financials (NYSEMKT:UYG) need to weigh UYG's 2x daily leverage and higher fees against KBWB's focused, traditional banking portfolio. While both funds ta…
IQMM ETF Explained: Why $22 Billion Flowed Into a Four-Month-Old Treasury Fund
The ProShares GENIUS Money Market ETF (IQMM) launched on February 17, 2026 and crossed $22 billion in assets in under four months — a pace that rivals the fastest ETF ramps in history, including the early days of the first bitcoin ETFs. To…
In 2025, the U.S.-listed ETF industry saw nearly $1.5 trillion of net inflows. That was a 32% increase over the $1.13 trillion of net new money in 2024, the only year up to that point that had eclipsed the trillion dollar plateau. On top o…
Where Active Managers are Winning the War for ETF Flows
Mike Akins talks besides a chart of fixed income flows Active strategies continue to accumulate investor flows, but will it ever be able to flip the script significantly against passive? The ETF Zoo crew this week featured Dave Nadig, Pres…
Looking at units outstanding versus one week prior within the universe of ETFs covered at ETF Channel, the biggest outflow was seen in the ProShares UltraPro QQQ, where 17,950,000 units were destroyed, or a 3.7% decrease week over week. Am…
Cryptocurrency When ProShares listed IQMM on February 17, the fund's $17 billion first-day trading volume made it one of the largest ETF debuts ever recorded. Less than three months later, the fund holds $22.7 billion and sits alone atop a…
ETFs Have Added $600 Billion YTD: See the Winning ETFs Here
This article was originally published on ETFTrends.com. ETFs are a huge part of the investing landscape, having exploded in popularity since the 2019 ETF rule. The funds offer greater tax efficiency, transparency, and tradability than thei…
Most Interesting New ETFs: Memory, UFOs & More
2025 was a blockbuster year for the ETF industry, with many milestones and records. The industry continues to grow and evolve quickly this year as well. A total of 305 new products have been introduced through April 15 this year, compared…
This article was originally published on ETFTrends.com. Cinthia Murphy, investment strategist at VettaFi, joined Nate Geraci on this week's ETF Prime to discuss record ETF flows in the first quarter despite challenging market conditions. T…
International ETFs Lead as February Flows Top $190B
Investors poured $191.3 billion into U.S.-listed ETFs during February, accelerating from January’s already-strong $165 billion haul. With two months down, year-to-date inflows have reached nearly $358 billion. At this pace, the industry co…
ProShares $17 Billion ETF Launch Sets the Stage for the GENIUS Act Era
The ProShares GENIUS Money Market ETF (IQMM) shattered all records by logging $17 billion in first-day trading volume. The ETF invests in very short-term US government debt, making it extremely low risk and similar to holding cash. This ET…